Well, this is unedifying. Successful new print magazine Amiga Addict has been sent a trademark opposition notification from AmigaKit Ltd.
We've received an undesirable Trademark Opposition notification today from Amigakit Ltd – we simply applied to register our logo and Amiga Addict brand name… Any reason as to why you are trying to harm a community-led Amiga magazine that is helping the Amiga scene @amigakit??? pic.twitter.com/tagGUK9WYR
— Amiga Addict Magazine (@amigamagazine) June 22, 2021
This has come, it would seem, as something of a surprise. Responses in the thread from AmigaKit Ltd suggest that it is not a malicious action. However, field 5 in the image above would indicate otherwise, at least to some degree. Unfortunately, while AmigaKit Ltd might hope to win the benefit of doubt, it doesn’t have the best reputation among some areas of the Amiga community.
On Twitter and on Facebook, fan reaction has been overwhelmingly against AmigaKit Ltd. For an established brand to put itself in the firing line in this way seems odd – for Amiga Addict to defend itself at such an early stage of its existence seems only sensible.
Will an amicable solution to this arise? We can only hope so. In the meantime, it would be sensible for fans to continue to support both parties.
Gaming since 1984, retro gaming since 2004. Contributes to Linux Format magazine and MakeUseOf.com.