Atari Club Jacket Revived, Cashing in on Retro Popularity

Atari Club Jacket Revived, Cashing in on Retro Popularity

Last Updated on November 20, 2023

Atari has announced a collection of revived Atari Club Jackets, created in partnership with the iconic apparel brand Members Only. The collection features meticulously crafted remakes of the original Atari Club jacket. This coat was exclusively offered to Atari Club members in the early 1980s.

The collaboration brings together two pioneers of retro cool. Members Only is known for its signature racer jackets that became a cultural phenomenon. Meanwhile, Atari’s games (it says here) defined a generation of arcade and home entertainment. The stylish jackets feature an Atari logo patch on the chest and white embroidery down the sleeve. They’re also decorated with a double snap neck latch, signature shoulder epaulets, zip closure, and front and hidden inside pockets.

Who is the Atari Club jacket aimed at?

The collection is available in three colors: red, black, and a very limited-edition white. Only 72 white jackets will be available. “The jackets aren’t just a piece of clothing, they’re a statement, a tribute, and a badge of honor for every Atari enthusiast,” said Tyler Drewitz, Director of Atari X.

The Atari Club Members Only jackets can be preordered until December 15, 2023, and will ship by March. Fans can sign up for an Atari Club account at atari.club to receive a discount on these unique jackets.

Arguably the most blatant example of retro gaming commoditization we’ve ever seen, these jackets are priced at $148. For context, that’s more than an Atari 2600+.

We’re not going to tell you how to spend your money, of course. However, an Atari Club jackat wouldn’t be the top of our list.

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