This July will see the opening of Bandai Namco’s maiden international retail experience store in Camden, London.
In this modern era of digital products, there exists a fondness for real life, physical experiences and the company is aiming to serve this market with its Cross Store. It will comprise “a collection of shops where customers can ‘see’, ‘touch’ and ‘experience’ characters, products, events and feel part of an experience to make people smile whilst celebrating community and entertainment”.
The shops will offer a wide selection of high-quality Japanese character products from collectables, card games, figures, and everyday items.
The six shops featured inside the Bandai Namco Cross Store are:
- Banpresto Official Shop (first in the UK)
- Gashapon Bandai Official Shop
- Ichibankuji Official Shop (first in the UK)
- MegaHouse Official Store (first in the UK)
- One Piece Card Game Official Shop
- Sun-Star Stationery Shop (first in the UK)
Carefully selecting Camden to be the first of its push into Europe, it’s seeking to take advantage of one of London’s top tourist hubs reputation as an area offering an eclectic mix of cultural products and art. MD for Bandai Namco Amusement Europe John McKenzie commented: “It is the perfect location to launch our Bandai Namco Cross Store concept in the UK which combines our expertise in locations-based entertainment with a rapidly growing demand for IP and concepts originating from our group’s Japanese culture.”
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